Effective Date: 26 November 2025
This Privacy Policy explains how Donzella Ltd (trading as Donzella Wines) collects, uses, stores, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are (Data Controller)
Donzella Ltd
Trading as Donzella Wines
Company Number: 13544507
Registered Address:
2–3 Stanley Court, Weston Road, Olney, Buckinghamshire, MK46 5NH
Email for Data Enquiries:
info@donzellawines.co.uk
We are the “Data Controller,” meaning we decide how and why your data is processed.
2. Personal Data We Collect
We collect the following information when you visit our website, create an account, place an order, or subscribe to our mailing list.
Information You Provide
- Name
- Billing address
- Delivery address
- Email address
- Phone number
- Payment details (processed securely by third-party providers)
- Order notes or messages
- Account login details (if created)
Information Collected Automatically
- IP address
- Browser type & device information
- Pages viewed
- Time spent on our site
- WooCommerce essential cookies
- Future Google Analytics 4 (GA4) tracking data
Marketing Data (Mailchimp)
- Email address
- Name (if provided)
- Marketing preferences
- Newsletter interaction (opens/clicks)
We do not store full credit/debit card numbers.
3. How Your Data Is Used (Lawful Basis of Processing)
a) To process and deliver your orders
Lawful basis: Contract
We use your data to take payment, prepare your order, and deliver it.
b) To arrange courier delivery
Lawful basis: Contract
We share necessary delivery details with:
- DPD
- UPS
- DHL
c) To send marketing communications (optional)
Lawful basis: Consent
You only receive marketing emails if you explicitly opt in.
Managed through Mailchimp.
d) To improve our website & prevent fraud
Lawful basis: Legitimate Interest
Includes analytics, troubleshooting, usage insights, and fraud prevention.
e) To fulfil legal obligations
Lawful basis: Legal Obligation
Includes VAT, accounting records, and age-verification (18+).
4. Sharing Your Data With Third Parties
We only share your data with trusted partners essential to our business:
Delivery Partners
Used to deliver your order:
- DPD
- UPS
- DHL
Payment Providers
Used to securely process payments:
- Apple Pay
- Google Pay
- Secure card payment gateways (via WooCommerce)
Email Provider
Used to manage newsletter subscriptions:
- Mailchimp
Analytics
Used to understand website performance:
- Future Google Analytics 4 (GA4)
We do not sell your data.
5. Cookies & Tracking Technologies
Our website uses the following:
Essential Cookies (WooCommerce)
Required for:
- Shopping cart
- Checkout
- Account login
- Website performance
Analytics Cookies
Future use of Google Analytics 4, which tracks:
- Page views
- Site performance
- Device data
You can disable analytics cookies via your browser.
Marketing Cookies (Mailchimp)
Used only when you interact with newsletter sign-up forms.
6. Marketing & Email Communications (Mailchimp)
If you sign up for our newsletter, your data will be processed by Mailchimp.
You will only receive marketing emails if you opt in.
You can unsubscribe at any time by:
- Clicking “unsubscribe” in any Mailchimp email, or
- Contacting us at info@donzellawines.co.uk
This is fully compliant with GDPR.
7. Age Restriction & Responsible Drinking
We only sell alcohol to customers aged 18 or over.
By using our website, you confirm:
- You are 18+, and
- The recipient of the delivery is 18+.
We promote responsible drinking.
For guidance, visit: https://www.drinkaware.co.uk/
8. How Long We Keep Your Data (Retention Periods)
Personal data is kept only as long as necessary for lawful purposes.
Order Records (legal requirement)
Retained for 6 years for VAT, tax, and accounting.
Customer Accounts
Deleted after 2 years of inactivity
—or sooner if you request deletion.
Marketing Data (Mailchimp)
Kept until you unsubscribe.
Courier Delivery Data
Retained for up to 12 months to confirm delivery and resolve any courier investigations.
Analytics Data (GA4)
Retained according to Google’s standard retention period (typically 14 months).
General Enquiries
Messages sent via contact forms or email are kept for up to 12 months.
We securely delete or anonymise data when no longer required.
9. Your Rights Under UK GDPR
You have the right to:
✔ Access
Request a copy of your data.
✔ Rectification
Correct inaccurate or incomplete information.
✔ Erasure (“Right to be Forgotten”)
Request deletion of your data in certain circumstances.
✔ Restrict Processing
Limit how your data is used.
✔ Object
Stop marketing or withdraw consent.
✔ Data Portability
Receive your data in a portable format.
To exercise your rights, email: info@donzellawines.co.uk
You can also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
10. Security Measures
We protect your data through:
- SSL encryption
- Secure payment gateways
- Restricted admin access
- Encrypted data storage where applicable
- Staff training on safe data handling
While no online system is 100% secure, we take all reasonable steps to protect your information.
11. Links to Other Policies
For more information, please also see:
- Terms & Conditions: https://donzellawines.co.uk/terms-and-conditions/
- Returns & Refunds Policy: https://donzellawines.co.uk/returns-policy/
These documents work together to form our complete legal framework.
13. Contact Us
If you have any questions about this Privacy Policy or how your data is processed, contact:
Donzella Wines
info@donzellawines.co.uk
2–3 Stanley Court, Weston Road, Olney, MK46 5NH
Last Updated: 26 November 2025
